• How We Do It

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  • Easy to Customize

    Easy to Customize

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  • Clean Design

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Google Algorithm Updates and Changes 1998-2013 [Infographic]

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Google Panda UpdateGoogle is most popular search engine at the time of writing and many online businesses depends on Google Algorithm. Google algorithm is the set of rules and expressions which determine how a webpage will rank in Google. In simple word, when you search for any query “SEO changes”, this algo will decide the placement of search results. For any online business and Bloggers, it’s important to keep an eye on Google algorithm updates and changes.
Google is one of the search engines that change their algorithm so much that sometimes it is hard for people to keep up with the updates and stay current. The most obvious reason for these frequent changes is the fight against spammers and black hat SEO techniques.
Most of the changes are minor but each year there are about 500-600 hundred of them. There are also bigger algorithmic updates that Google launches every few months. The infographic shows in a very interesting way how much the algorithm has changed since Google was first launched.
Some of these big updates include the “caffeine update”, the “Panda farmer”, the query encryption and much more. So far, SEO gurus have been able to keep their heads above the water, although Google makes sure this task gets harder every time. In the infographic you will find out what all of these minor and major Google updates did and how they affected the SEO world.

Google Algorithm Updates – Panda Updates

Google Algorithm Updates
Click on image to see large view. Latest Google Panda (3.8 update) happened on June 26th 2012 and latest Google penguin update happened on May 27th 2012..
People who are seeing significant traffic drop in last 1 year, they should keep an eye on following Google panda updates date:

GOOGLE PANDA UPDATE TIMELINE:

Now, Google algorithm update is happening every month, where Google all changes they have made in recent algo update. Google panda update happened on above mentioned dates which is one of the most prominent Google algo change which happened in last few years. On Feb 23, 2011, when Google panda launched , it affected 12% of search engine results and kicked many of the player out of outline  business, although it helped many at the same time.
Google freshness update was another major change last year, which helped to bring recent & updates pages at the top. Anyhow, if your website is affected by Panda updates, you should check out this guide: How to recover from Google panda.
Now, one thing which is clear in 2012 and in coming year, social signals and your network is going to be one big factor for ranking. My suggestion would be, stay active on Google+ and create Google+ page for your Website and Business. Google authorship is another thing, which I highly recommend you to implement, as author trust factor is going to be another game changer in coming days.
Instead of making changes n your site, after every Google panda update & Google algorithm update, my suggestion would be create a quality and helpful site. Take care of all the factors which includes on-Site SEO, Keyword research, On-Page SEO, Link building, Social media promotion, website usability, website design and so on.



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How to Recover from Google Panda Effect

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Google Panda is one of the most talked SEO topics in 2011, and somehow Panda turns out to be good for search engines in terms of quality. But, for many it turns out to be a devil. Here I will be sharing some working tips to recover from Google Panda. Before we move ahead with panda recovery tips, I would like you to know Google Panda is a domain level penalty. What I mean is, if earlier you’ve had low quality content, it was your content that was penalized, but now if you have low quality content, your complete domain will be penalized. One of the simplest ways to get rid of Panda is by getting rid of low quality content. I will do a separate post for identifying low quality posts but here I will give you a brief idea which will help you get started with recovery process.
We all know that Google rolled out the Google Panda algo globally, and you might have noticed many bloggers talking about a traffic increase or significant traffic drop. We always talk about SEO optimization of blog posts and since the Google Panda algorithm it’s become mandatory to do proper SEO on site level and on content level. In this post I will be talking about how to recover from Google Panda effect, and what you can do to better optimize your blog for the Google search engine, so that your blog will be bullet-proof from future Google Panda updates in 2012-2013 and the coming years. Panda is just an algorithm iteration, and as Matt Cutt, mentioned, now sites will also get penalized for over SEO optimization. So, I would suggest avoiding any black hate SEO (If you are doing it), and focus more on quality content and increasing your site’s social media presence. In particular, Google+1 is going to be a holy grail for bloggers in the future.
Update: I have updated this article with new tips which I implemented on my websites and have seen good recovery over time. Here is a screenshot of the same.
Google panda recovery tips
Before I move ahead with Google Panda recovery tips, let me tell you something about ShoutMeLoud traffic. ShoutMeLoud was affected by the Google Panda algorithm and the traffic drop was around 60%. I have always taken care of SEO, but at the initial days of blogging, when I was new to blogging, most of my content was short and of low quality. We will look into a couple more factors which lead to Panda penalty for this site and other sites in my network. One thing in particular, Google Panda actually tought me about the importance of keywords, and why you need to have a target keyword in a post. Just for the info, in this process I recovered the traffic but as I mentioned, recovery was not 100%. Slowly it’s increasing, and by ranking for target keyword now I’m getting more targeted visitors.
As I mentioned above, Google Panda is a domain level penalty, so even a couple of bad content/posts can affect your overall blog ranking. The very first step you need to do is figure out thin content or content which doesn’t add much value. For example, in the initial days of my blogging, I usually wrote posts with 30-50 words with one image and a link. Something, which I can say doesn’t add much value to readers. I guess, this is the same dilemma with others too.
Often I found  out I had such low quality content, I had a couple of choices, no-index them, delete them, or update them with detailed information to make it a quality content, so that it would be helpful and useful to readers.
Anyways, before you find out more about recovering from the Google panda algorithm change, first understand what kind of website Google Panda is going to affect.
  • A website with low quality (Thin content)
  • A website which works as content farm
  • A website with useless pages indexed in Google (Same as content farm)
  • A website with improper SEO structure
  • Duplicate content
  • Too many advertisements
  • Poor grammar
  • Slow site loading time
  • SEO over optimization (Black hat SEO)
One easy way to find out if your site traffic drop is the result of Panda or something else, is by analyzing traffic drop dates and matching it with the Panda update dates here.
If you are not certain, about your site drop is due to Panda or something else, I suggest checking out this Panda updates infographic, where you can find out dates up to 2013.
Here are some of the factors, which I believe my site was penalized for:
  • Low quality content: Too short, not well researched.
  • Poor grammar (Still working on it) Sigh!
  • Ad/content ratio
  • Too many broken links (404 links)
  • Less CTR from Search engines (Poor meta title, weak meta description)
There could be other factors, but these are something which needed instant attention. Most of the broken links and redirects were quickly fixed by the Broken link checker WordPress plugin.
Now before we move ahead, here are some factors you should know about Google panda:
  • It’s a domain level penalty.
  • A few low quality posts can drop overall domain ranking.
  • Google trust quality sites.
  • Google Panda lowers down overall ranking of low quality sites.
  • On-site SEO optimization becomes important.
  • The quality of a post is taken as a prime factor for ranking.
  • Niche based websites are better than generic sites.
  • Social bookmarking and promotion works great. Specially Google+1 is especially important.
  • No one has 100% recovered from Panda updates (updated: January, 2013)
So let me be honest. There is no way to get 100% of your traffic back, but by working on these recovery methods, you can improve your site and you can expect a traffic increase by the next update.

How to find out if the Google Panda algo affected your website?

Google-panda-traffic-increase
This is the first thing which you should be doing as webmaster. The Google Panda algorithm was introduced in the U.S on March 25th of 2011, and globally on April 11th 2011. Now go to your analytics and see the graphs for the above mentioned date and compare it with last 10 days. If you see a significant drop or rise in traffic, that means your website is getting the hiccups of the Google Panda effect.
So if you are one of those who are seeing an increase in traffic, it’s time to take a break! Grab a coffee or have gala time with your friends. But if you are one of those who were affected by the Panda effect, I suggest reading this post seriously, as you need to work really hard to recover from Panda effect.

STEPS TO RECOVER FROM GOOGLE PANDA UPDATES:

Write quality content:
I’m sure you’re tired of being told “Write quality content and traffic will follow you”. When I say write quality content, it means write a complete post along with targeted keywords. Your post should be optimized for certain keywords and should not be just a random post. A quality post written without any targeted keywords is a useless post. You might get praise and lots of appreciation, but people won’t be able to find it from a search after time.
Google takes quality and length very seriously and there are certain things which you should keep in mind including the word count of your blog post. For example, a post like “How to recover from Google Panda” can be written in 5 simple steps, or could be written in detailed how-to guide like this. Now, we know which one a reader would prefer, but how about a search engine? When you write a detailed article, you cover more keywords and specially you add more information into your post. According to an SEO debunked study, articles with longer length ranks fairly well. I have even tested and verified this after I optimized many old blog posts.
LSI words:
Here is food of thought: How do you think a search engine rank a content? Search engines uses algorithms to decide post ranking. How do you think a search engine will give you exact results for your search query? Here is where LSI words come into picture, which helps search engines to understand exact categories for your article. Along with that, you use bold, italics, Keyword in H1, H2 and H3 tag to make your content more search engine targeted. You maintain a certain ratio for Keywords density. I know it all sounds hard but look at the screenshot below.
EasywpSEO Score
I use a Premium plugin call SEOPressor to optimize my blog posts. To avoid over optimization, I usually keep the optimization ratio around 70% and it’s working great for me. Here is the search engine position of one of the post after using this plugin:
Note: Before using SEOPressor, I used EasyWPSEO, but easyWPSEO is now outdated.
There are many other similar SEO plugin like this available:  SEO Scribe is one of such plugin. You can use any of them, but preferably use a plugin that gives you an on-page SEO score and keyword density score. This will certainly help in long run.
Remove unnecessary pages/posts from Google search:
Useless-indexed-pages-Google
The very first step is to see what all pages or  posts are part of Google search from your domain. In the past, it’s good to have more indexed pages but now it’s important to have only important pages and posts. Useless posts or pages just become a part of search engine and doesn’t add values. Specially if you have your tags indexed in Google, you might like to noindex it as Tags and categories doesn’t help search engine much. Imagine you used 6 tags with in posts and have written 100 posts. 100*6 =600 tags (Assumption) and now your tags are indexed in Google, imagine 600 low quality pages being a part of search engine, that will make your blog look like content farm or at least website with low quality content. Same goes with contact pages, disclaimer, privacy policy, newsletter page, which doesn’t add much value to search engine. You might like to use noindex tag for such links. You can search all indexed pages for your domain by typing Site:Yourdomain name.com in Google.com.
Don’t forget to go to the last page and click on show omitted results. As Google put possible duplicate and low quality content from any domain under 2nd tier results.
You can use plugin like Meta robots WordPress SEO Plugin to make your category/tags/date archive pages as noindex. Another tip which you should keep in mind: Always keep your internal links as Dofollow. Google suggests you to use noindex tag when you don’t want bots to index any page/post and Robots.txt to stop crawling admin and private part of a website.
site-search-google
You can do a quick search in Google with “Site:domain.com” to find out what all pages are indexed in Google from your domain. Replace domain.com with real domain name.
If your blog wp-content and wp-admin links are indexed in Google, simply use Google Webmaster URL removal tool and get rid of the complete directory. Make sure to add those directories into your Robots.txt file.
Remove Low quality content:
Now if in the past you might have written posts which are not well written, very short or may be not targeted. Google is taking low quality content very seriously and therefore you should start working on your old low quality posts and convert them into high quality article. At least work on SEO details and length of the article. This will also help you in internal linking your old posts with new one. Personally every day, I’m spending 1-2 hour to work on old posts and make them better. Even if you not hit by Panda effect, you should do it to make your blog look better and give more quality to your readers.
Now most common question would be what is low quality content. There is no 100% guide for low quality content, but here are some guidelines for the same:
  • Is it useful for readers?
  • Is it well researched?
  • Is content comes from a trustable source?
  • How likely customer is willing to give credit card details?
And many more other factors. But for now, here are my brief guide to find low quality content on your site:
  • In Google analytic, find all posts which got <10 2="" analyze="" and="" can="" content="" delete="" epending="" if="" in="" it.="" it="" li="" months="" nbsp="" noindex="" now="" of="" or="" post="" relevant.="" s="" see="" the="" time.="" update="" upon="" useful="" visits="" you="">
  • Install Search term tagging 2 plugin and find all articles with no Google traffic.
  • Find all posts which are giving bounce rate higher than 85%. Work on them to lower down bounce rate.
  • Install Admin word count WordPress plugin and analyze traffic of posts with word count <250 .="" action="" appropriate="" depending="" li="" post.="" take="" the="" upon="">
Duplicate content:
Google takes duplicate content seriously. Even if it’s on your domain or cross posted on other site. Too many duplicate content will affect your search engine presence for sure. Work on each and every detail  of your site structure and SEO and make sure you not serving any duplicate content. As I mentioned above Google take plagiarism seriously but the algo is not mature to really figure out difference between original and copied content, you need to work manually to fight against plagiarism. Also make sure you are using URL canonicalization. You can use Robots.txt to stop indexing of unnecessary and unwanted part of your website.
Though Google claims that their new Content farm algo is perfect to fight against Auto RSS content generation blog but to be honest I really doubt it. Specially for CallingAllgeeks, , I have seen many auto blogs are copying content and strange but they are ranking better than original article itself. More over because of this many posts are getting deindexed from web search. The only solution to this is fight against plagiarism. You should taking plagiarism seriously and as soon as you see any website copying your content, you can report it to Google team. Initially I used to ignore such blogs which used to copy content, but these days I actively report them to Google and so far In last 15 days, I have put request to remove 50+ such pages from Google index and from BlogSpot. So far 75% of my request has been successfully reviewed and copied URL’s are removed from Google. You should straight away file a DMCA notice or ask the webmaster to remove the content instantly. Missing this point will create post duplication issue, and more over you might see other site is stealing your hard work and traffic.
Bonus tip: When you find out all your low quality content, find all copied posts using these online Anti plagiarism tools and report it to Google. I have seen many of such posts started getting traffic, once all copied content are removed.
Learn SEO:
If you are into professional blogging  or planning to take blogging as career, you should learn SEO first. Without SEO, your future will remain unpredictable, as one major algo change can take away everything from you. Once you know basics of SEO, you can be ready for any algo changes and tweak your website to meet new changes. Here are few things which you should start with:
SEO friendly WordPress Theme:
I have started my blogging career with free WordPress themes but with time I realized premium WordPress themes are way better than free WordPress theme. Specially since the time I started using Thesis Theme, I don’t have to worry about tweaking my theme to make SEO friendly. If you are using a free WordPress theme, you should check your theme for proper heading tags and if this theme is SEO friendly or not. Or else, make your life simpler and grab Thesis theme or Genesis theme. Specially, if you are not much of SEO guy, you can install these theme and make your blog more SEO friendly. Make sure you put noindex attributes for tabs, categories and all useless pages using Thesis option panel or Genesis option panel. If you still can’t afford premium themes, I would suggest start using plugins like Robots meta to add noindex to all useless pages of your blog.
Social media promotion:
Alright, this is something which I’m sure many of you must be missing and believe me social media promotion really helps. Especially Google+ votes, Facebook likes, Tweers and Delicious worked for me great time to boost my ranking. Facebook like never shown my any impact and same with Twitter. Though Twitter helps in faster indexing and that’s it.
You can always start with social media promotion by creating own group on Facebook or on IM. Else, you can hire any 3rd party sites which offer such services. I have optimized my old posts for specific Keyword and then promotion them into these social media sites. I can see huge ranking improvement and you can try the same for any of your blog post too.
External links:
If you are one of those who are selling paid links or doing paid reviews about anything, you should stop doing it. Linking to bad neighborhood will significantly make difference in your search engine ranking. If for any reason you need to link to any bad site, use nofollow attributes. Same goes for an affiliate URL. Though Google doesn’t give much weight to nofollow attributes, but it does make a difference. It’s a myth that too many external link will affect your ranking, if you are linking to legit and useful content it’s ranking will not go down or will not be affected. So you have to take extra precaution when you are linking to other sites, especially if you are running a multi-author blog, you should make sure that link or guest post is coming from bloggers in the similar or relevant niche.
MFA or Affiliate blog:
If you run a money-making online blog, you’re probably  using lots of ads and affiliate links. Top contributors on a Webmaster forum have said that too many ads on a page give  out a signal of a low quality website. Also if you run a blog for affiliate marketing with less original content, you are more likely to be affected by this algorithm. You should try to use fewer ads on a page, and especially no ads in between a post. Also for affiliate links, strictly use nofollow links.

HOW TO PUT RECONSIDERATION REQUEST AFTER SEO CHANGE?

So you got affected by Google panda and your traffic dropped. I hope by now, you have made the changes on your blog now to make it more search engine friendly and specially you got rid of low quality pages. Once you are done all the essential changes, it’s time to login to webmaster tool and put a reconsideration request. Though it takes time but it’s the best thing which you can do now. Here is the link to reconsideration page of Google. Though, in most of the cases you will get a reply from Google saying your site is not penalized and there is no penalty, as new Panda algo is not a penalty but a new way to rank website in search engine.
Bonus tip: 
If in search meta description your date is showing, chances are high you will get very low CTR for old ever green post. I removed post date from 2 of my websites and I could see improved CTR. More over, one of tech blog which was badly hurt recovered really fast after date removal from search snippets. Also if you are running a review site, like a gadget review, make sure to install GD star rating plugin and enable star rating. This will again help in improved CTR from Google search. Needless, to mention Google authorship, which is going to make everything very social.
NutShell:
Following changes worked for me to recover from Google panda effect:
  • Removed data from search engine snippets
  • Removed all Broken links
  • Removed un-necessary pages from search (Noindex or 404)
  • Keyword optimization for all old posts (Improved the quality with updated info)
  • Social media promotion after Keyword optimization (Google+, Delicious, Digg)
  • Removed duplicate content
  • URL Canonicalization ( replytocom, feedburner links)
Apart from all the above, I also taken care of more SEO optimization on-site and backlink building. Moreover, my backlink building was more targeted for internal pages instead of just homepage. I’m not sure if ads actually helps to lower down panda effect because I have seen many site with above average ad/content ratio ranking fairly well. Keyword targeting is must and highly recommended post panda.
Thoughts about Panda:
If you have read the Matt’s interview regarding farmer algorithm, you must have noticed his statement in which he said “Google’s most recent algorithm contains signals that can be gamed”. In simple words, this means you can optimize your site to take full advantage of  the Google Panda algorithm.
One thing that everyone should remember is that Google doesn’t update site manually. It’s only a set of algorithms which follow certain rules. If you are following guidelines, there is no way that your site will be affected by any algorithm change. It is now becoming an essential for every blogger to know SEO basics.
If you were affected by the Panda algorithm and are trying to recover, follow all the above steps. It might take some time before Google will re-crawl and re-index your website, but once it does, you might get lucky and get back your lost traffic.
Resource: http://www.shoutmeloud.com/how-to-recover-from-google-panda-effect.html


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Why People Hate SEO

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Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO.
Of course, I don’t really hate SEO. That’s because I know the difference between:
  • SEO and search engine spam
  • SEO and snake-oil promises
SEO remains the act of gaining free traffic from search engines, and also to me, gaining that traffic in ways that don’t put you at risk of being banned or penalized by those search engines. It’s a perfectly acceptable activity that even the search engines encourage. That’s why Google itself offers a guide to SEO.

White Hat, Black Hat & No Hat SEO

 Search engine spam, to me, isn’t SEO. Some who practice it may disagree. “Black Hat SEO” to them remains SEO. Just because they don’t want to follow the rules a search engine puts down doesn’t mean they aren’t doing SEO.
OK, then we have two types of SEO, “white hat” and “black hat.” And it’s black hat SEO alone that cause all the problems, right? Nope. That’s because you’ve also got some supposed “white hats” who don’t violate any rules but also don’t actually provide any SEO value. Let’s call them “no hats.”

The No Hat Pitch

I’m pretty sick of no hat SEOs. That’s because they send me crud like this:
The end of the year is quickly approaching, which means holidays, parties, family, friends, and a lost chance to save money on search engine marketing, Website Designing/Development.
We saved the best promotion for the end of the year! ONLY $50!! HuRRy UP!!
Search Engine Optimization. Love your website? Save initial SEO setup fee and see your website on first page of search engines.
No Black-hat methods.
Take a trial for just $50 and get linked with 100 quality websites having page rank up to 5.
Our team works directly with you to meet our target which is #1 position on search engines. We sincerely believe that the above services will merit with the requirements of your Organization
I’m pretty sure spending $50 will do absolutely nothing for me or anyone using this firm. Maybe they’ll somehow place 100 links on the web, and maybe, just maybe, they really will do it without “black hat” methods.
But those links probably won’t really give my site any benefit. What’s the anchor text going to be? If it’s the same for each page, going up all at the same time, might that trigger someunnatural link warning from Google? And even with low cost labor being used, $50 simply doesn’t cover the necessary time to understand what a site is about, to research other sites and then engage in communication to obtain quality links.

Another No Hat Pitch

Here’s another, sent to me and all the Marketing Land editors through our contact form:
I thought you might like to know some of the reasons why you are not getting enough organic & social media traffic on your website.
I would like to update you that your website is still not ranked on the top pages of Google SERPs for your popular keywords (Products). Your loss is your competitor’s gain i.e. the traffic which could have generated quality sales for you goes to your competitors as they rank well in the Search Engine Result Pages (SERPs) organically. Reasons:
  1. HTML and other on-page errors are present on your website.
  2. Low number of internal and external quality links present on your website.
  3. Duplicate or low quality contents present in your website without any regular update.
  4. Need to update fresh contents on your website and blogs as per the latest Google guideline.
  5. Broken Links and Poison words might be present in your website.
  6. Social media profile needs to be updated regularly.
Long gone are the days when Google used to give priority to websites of keyword based domains or websites with huge number of links. Now Google counts each and every detail to verify if your website is relevant to the keywords you are promoting for. A single un-wanted link or a duplicate content can lead your website to be penalized by Google.
We are a leading website promotion company providing online promotion, SMO, Reputation Management, Content (both web and promotional content) fixing services to clients.
We have a team of 240+ SEO professional working 24*7. Our team of dedicated Google Analytic and Adwords certified professionals excel in promoting and increasing the visibility of a website in various search engines (including the latest Google Panda and Penguin updates), which will directly help in increasing traffics for your website.
Unlike other SEO companies we do not believe in talking rather we believe in delivering what we promise to our clients. We provide guaranteed services or money back-guarantee to all our clients who consider working with us.
If you are getting rigid by paying a huge amount in PPC then Organic listing by using white hat technique will be definitely a right choice for you. As the rate of conversion is more in organic listing as compared to PPC, eventually it will be an absolute gain for you.
This email just tells you the fraction of things we do, our optimization process involves many other technical factors which can be sent to you on your request. If you would like to know more about our services then please write us back else you can give us a call us in our number below.
The email is crap right from the first sentence, given that the person sending this has no idea what keywords are important to our site.
The itemization of problems isn’t correct, but then again, neither is some of the grammar in the itemization. But some people might believe this, in the way they might believe someone pitching an unnecessary product to remove mold in their home or to prevent a car from developing rust.
If this company really does have a team of certified Google Analytics and Google AdWords people, I’d hope Google would pull those certifications, which mean nothing in terms of guaranteeing SEO results. It’s like saying you have a team of certified carpenters and electricians who are going to try and fix your plumbing problems.

The Terrible Public Faces Of “SEO”

Pitches like these cause some people to hate SEO simply because they’re so so damn annoying. Others end up hating SEO because they’re taken in and waste their money on something they thought was SEO but wasn’t. Either way, it’s not a pretty public face that some associate with SEO.
This leads to what I’ve called crap hat SEO. Crap hat SEO produces the second terrible public face that people see.

Crap Hat SEO

A crap hat SEO doesn’t give a damn about anything. They may be generating hundreds or thousands of pages of nonsensical copy using software, then using more software to comment spam the hell out of sites and pretty much not caring about what type of mess they leave behind, as long as they rank.
And mess it is. Publishers who own those comment spammed sites have to deal with the garbage, and they blame the damn “SEOs” for causing it. You also have some searchers who encounter junk pages that don’t really deliver what they’re looking for eventually realize there’s this “SEO thing” that screwed everything up.

The SEO Reputation Problem

I wish I had an easy solution for these things, but I don’t. What I can say is that SEO is not alone among industries where some bad actors can give the entire profession a terrible reputation.
For example, anyone who’s ever taken out a home loan knows that in the following weeks, you’ll get inundated with “official letters” of all types, stamped “time sensitive” or “important notice” and sounding authoritative by listing your loan balance or lender.
These pitches for insurance policies or refinancing offers are crap, public facing crap that give the insurance and mortgage industries a bad name.
But both industries provide necessary services, and there are good people and companies in those industries. That’s why they continue on, and it’s why SEO continues on despite every few months someone writing an article declaring that it’s going to die.

The Attack & Response Pattern

I pretty much stopped responding to those types of articles back in 2011. After I’d written things like these:
What else was there to say? And that’s just a sampling. I’d written many more articles on this topic stretching back into the late 1990s.
In the end, I decided to generally ignore articles that are often written by people who really don’t understand what SEO is about. In the past, I might have fired up a 3,000 word response to such things. Now, at best, I might leave a comment.
Someone on Forbes wants to declare SEO will be dead in two years? It’s not worth the effort. Anyone with any real knowledge of the SEO space knows that’s absurd. And anyway, it’s not a real Forbes writer. It’s just one what I call Fake Forbes writers, where that publication that had a name that once meant something now seems to let anyone write anything for page views.
Some designer wants to warn the world against why a good designer is all you need for SEO? Hey, I was heartened to see Bill Slawski and Will Critchlow step up with a response. But how many times do we have to do this? Wasn’t 2004 enoughHow about 2009? Does it have to always repeat? Why on earth doesn’t anyone gripe about how the development and design industries continue to fail to get SEO over and over again?
Well, part of it is that bad designers and bad developers aren’t crapping all over the web in ways that are easily seen and pinned to those industries. You encounter a bad web site. You blame the site, or a code error, not the people that created it, who aren’t associated with those annoying emails you get.
Part of it is also due to the fact that plenty of designers and developers do get SEO, get the need to either understand it and use best practices themselves or work with actual professional SEOs who do.

Education Does Help

And part of it is that yes, I suppose the wheel will keep having to go around and around, that education will always be needed. Personally, I’ll likely continue to ignore the flare-ups from places that don’t deserve attention. But in places where education might indeed help, maybe the good fight continues to be worth waging.
Along these lines, it would be nice if the largest industry body associated with SEO, SEMPO, actually seemed to be doing some of that outbound education when these flare-ups happen rather than individual SEOs themselves having to step forward.
Education won’t stop the crap that’s out there, of course. But maybe it will help people understand how to distinguish the crap they assume is SEO from the real SEO that is beneficial. Maybe it will help the professionals who provide quality SEO get more of the respect they deserve.
One thing I know. Bad reputation or not, SEO has continued on despite 15 years now of people declaring it will die. I fully expect it’ll keep going for another 15 years, if not many more.


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